Ruby on Rails ecommerce

Custom ecommerce development to support complex business flow

Ruby on Rails development and third party services integration.

Not all ecommerce are simple shopping cart experiences. Complex businesses require fully custom solutions.

Founded over 3 years ago by Dave Barton as a rebellion to fast fashion eyewear, David Kind brings bespoke luxury to online eyewear.

Its unique free try-on service required a custom ecommerce that would integrate this complex merchandise flow that makes the user experience so unique.

Online eyewear custom design and development

Philosophie, the incredibly human software development company from California, was part of the project from its earliest stages. They took us on board to work with David Kind on new developments.

Challenge

Integrate David Kind’s custom platform with specialized external services to implement sharp new features & functionalities
Bug fixing & maintenance over multiple integrated platforms
Complex merchandise flows generated by David Kind’s unique free try-on service

But for elegant design, overall ease and personalized service, all eyes are on David Kind, a start-up in Venice Beach, California. Think of David Kind as a bespoke boutique for your line of vision. Founded by designer Dave Barton […] the company focuses on technology, quality materials and one-on-one service.– Article from Forbes –

Approach

Supporting the existing custom application
Integrating external libraries such as Klaviyo, have2have, Mixpanel, Stripe

Outcome

Advanced marketing capacities thanks to integration of a performant email software
Increased conversion and revenue from Instagram followers
Insightful and actionable metrics